I like selling at doll shows but it's so much work to cart all the goods and set it all up and take it all down and blah, blah, blah. I do have a doll show coming up on May 7th, but decided it would be my last one for this year. I still want to sell stuff though and looked into the various online options like eBay, Etsy, Shopify, Facebook, etc.
In the end I set up [My Shop] with [Square] for a variety of reasons. For one I use them to accept credit cards at doll shows so I already have all my inventory listed in their app. For another, unlike Etsy, I can sell any old junk, not just handcrafted stuff. The number one reason though was the cost. The store and image hosting are free and they take about 3%+30 cents per transaction, unlike the 13% eBay and Paypal take combined.
All these images are from the Square website:
Although I like the features it has, I will say the platform is very limiting, the mobile version is not optimized at all and you can only sell within your own country, so no international shipping. They have a [forum] that is full of complaints about the store and the Square service itself. Some complaints are valid and some people want a little too much from a free service. Like right now my store is down and missing from the server - but it's free, lol, so hey, you get what you pay for.
Anyway, for me, it's cheaper and less restricting than other options out there. Would I personally recommend it? Errrr. Well, if you are looking to make a living from it, then no. If you want to randomly sell some doll stuff, then yes.